‘I Give A Second Chance’ Donation Campaign
Housing Works, June 2006
Design Director

This unique donations campaign for Housing Works Thrift Shops does not ask for money as one would expect. A leader in social entreprise, Housing Works uses donations of furniture or clothing to create revenue to fund their charitable works with the city's HIV positive and homeless communities. In this campaign, everything gives a second chance to the needy: the donors, the employees, and especially the donations themselves.

Copy: "When you donate to Housing Works Thrift Shops, you do more than offer a new life to your used furniture, clothing or artwork. You help to raise more than $10 million annually in support of homeless men, women and children living with HIV and AIDS in New York City."